Pathways to impact
Three years ago, CIFOR embarked on a daring effort to reinvent its communications programme. Backed by the Board, and leveraging an increased budget and a reputation for independent cutting-edge research, the Center’s communications team retrained, retooled and relaunched a programme that has produced startling results and has become a focus of research organisations globally. At the core is CIFOR’s knowledge-sharing model that provides clear, dynamic and measurable pathways to impact for research results. It is web-centric and combines contemporary social media tools with traditional outreach channels.